This is how I've seen the Beetle for the past decade: sort of a mobile gay. Women get away with driving them, but they garner our pity, and if a man gets in a Beetle, well then he's just lopped of his balls and put on a full-body leotard (in nude).
But its looks like my mindset may change. The new Beetle for 2012 has a leaner, meaner, sort of Magnum P.I. hairy-chest thing going. I'd actually drive one, if it weren't for a decade of gayness its predecessor racked up.
Car and Driver's review: http://www.caranddriver.com/news/volkswagen-beetle-news-2012-vw-new-beetle-renderings