Tuesday, March 2, 2010

The TransAm, 3 decades of decline?

So I was considering Pontiac's decline yesterday. Arguably one of their best eras was the rest of the car world's worst. The mid '70s was a good time for Pontiac and the TransAm. Pontiac sold more Firebirds during the mid '70s than at any other time in the model's 35 year history. No mention of '70s T/As is complete without the requisite mention of Smokey and the Bandit, it is hard to tell quite how much of an effect this had on Trans Am sales but it seems that the film was as much a reflection of '70s American car culture, probably best exemplified by the "Screaming Chicken" Trans Am. Looking through the pictures I've collected below I think it's pretty clear that Pontiac really lost their way in the '90s. Before then, each successive generation of Firebird had a distinct visual style externally and internally that set it apart from the previous generation, while still maintaining a firm visual link with past generations. The '90s Trans Am seems to be the most evolutionary compared to other models, and the interior styling is anesthetized to the point that you could be in any Pontiac made at the time. And why is it so puffy? This bulbousness of shape would carry over to the exterior which really seemed to be a caricature of it's own styling. While previous models had been subjected to various levels of arguably tasteless add-ons, they now became standard on even the most humble model. The car's over the top appearance was also somewhat out of sync with it's times as most other vehicles in the '90s featured a jellybean slimmed down streamlined shape, and the Firebird especially in TransAm trim was covered in cladding and tack-ons and absolutely lacked the clean lines of the three previous generations. It seems that instead of people losing interest in the Trans Am, the General had lost touch with creating a car that captivated the people's imagination.






2 comments:

  1. I realize your treatment only covers the Trans Am. That said, your point is perhaps best-illustrated by the 2004-2006 GTO, a bland failure of corporate mojo symbolic of Pontiac's decline into deserved irrelevance.

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  2. Yeah, I mean you could argue that the GTO is less they're fault as they were just rebadging an existing Holden design, whereas the Pontiac was a ground up, or maybe just unibody up redesign. I mean the GTO is light years better than the last Trans Am but it is tremendously boring. Though the Firebird and especially the TransAm may have been garish and over styled the GTO went to far in the other direction. I'm pretty sure that for people to be impractical two door cars there needs to be some passion involved and I don't see the GTO inciting passion in just about anyone. It's not a car I think you'd keep looking back out as you walked away from it in a parking lot.

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